Who gets paid first when there is not enough
Every rebuild eventually faces the same month: the money does not cover everything. Who gets paid? I have answered it the same way every time, and the order has never failed me.
From The REbuild — see all 456 pages →
The order
Employees first, before me, always. Without good people you do not have a business, you have a to-do list with your name on it. Investors and private lenders next, the people who trusted me with their capital. Vendors close behind, because the relationships supplying your food, your materials, or your labor are what carry you through a bad quarter. Banks wait their turn politely. I get paid last.
Why it is strategy, not charity
Your network and your reputation are the assets that outlive any single deal or company. Warren Buffett put it in one line: it takes twenty years to build a reputation and five minutes to ruin it. I have taken uncomfortable notices in my own mailbox rather than short the people who bet on me, and every one of those people has bet on me again.
That is the compounding nobody puts on a spreadsheet. Honor the order in the hard months and the story people tell about you does your marketing for the rest of your career. Deals find you. Capital finds you. And your own name stops being something you have to defend.
The order is the ethic
When money is tight the question stops being philosophical. Somebody gets paid this Friday and somebody waits, and the order you choose in that week tells everyone what you actually believe. I have been in that week more than once.
Why employees come first, always
Without people you do not have a business, you have a plan. Payroll is also the one obligation where the other party has no leverage, no attorney, and rent of their own due. Missing it is not a cash-flow decision, it is a character one, and word travels faster in a small labor market than in any other.
Then investors and private lenders
These are people who believed me before the numbers proved anything. A bank has a department for late payments; a private lender has a family and a memory. I have paid investors in months I paid myself nothing, and the reason is simple: that money is why the next deal is possible at all.
Take yours last. It is the one rule I have never broken, and it is why the phone still gets answered.
Vendors are relationships, not line items
The food supplier, the parts shop, the contractor who shows up on a Sunday. In a restaurant a vendor who stops delivering closes you overnight, so they sit close behind investors and well ahead of the bank. Banks have process and patience; the guy with the produce truck has neither.
The honest cost
It means there were months I drove past my own foreclosure notice having just funded payroll. I would do it the same way again, not because it is noble, but because the alternative liquidates the only thing that made a comeback possible.
What the bank actually does when you are late
Worth saying plainly, because fear of the bank is what makes people invert this order. A commercial lender has a workout department, a process, and an enormous preference for not taking your building. If you call them before you are late, with a real explanation and a date, you will almost always get a conversation rather than a notice.
That is precisely why they sit near the bottom of the list. They are the creditor most equipped to absorb a delay and the one least likely to walk away permanently. The employee who could not make rent because you were short will not be there in three months, and neither will the vendor you left hanging twice.
Reserves are how you avoid the question
Everything above is triage, and triage is a symptom. The real fix is working capital: enough cash that a slow month is an annoyance rather than a decision about who suffers. I have under-reserved more than once, always because the deal looked good enough to justify going in thin, and every single time it cost more than the reserve would have.
My rule now is unglamorous. Payroll for three months, plus one known capital event, sitting in an account I do not touch for opportunities. It has made me pass on deals. It has also meant I have never had to choose between my people and my reputation in the same week.

