Seller Finance & Creative Structures | Stating It Real
Stating It Real

4 min read · by Chris Kirkman · September 2026

Deals4 min readChris Kirkman

Creative structures that earn their complexity

Cash is the simplest offer and often the weakest one. A seller with no mortgage, tired of managing but allergic to taxes, may net more and sleep better carrying the financing: you pay over time at an agreed rate, they collect interest on money they would have given the IRS sooner. That is seller finance, the workhorse of creative structure.

Complexity has to earn its keep.
Complexity has to earn its keep.
From The REbuild — see all 456 pages →

The family of structures is bigger: terms deals that trade a higher price for lower payments, partnerships where the seller stays in for a slice of the upside, lease-options that let a buyer earn in. Every legitimate one does the same thing: it solves the seller’s actual problem, taxes, income, timeline, attachment, in a way a cash offer cannot.

The test I apply before proposing anything clever: can I explain who wins, who risks what, and what happens on default, in four sentences a seller’s adult kid would accept? If not, the structure is not creative; it is camouflage. Complexity has to earn its keep, and it earns it by serving the other side visibly, legally, and on paper an attorney has read.

Know your exit before you sign: assign, resell, hold, or refinance. A structure without a mapped exit is a trap with good manners.

If it cannot be explained in four sentences, it is not creative. It is camouflage.
Work it live: Members bring live structure decisions, and the room pressure-tests who wins and what breaks. That is a hot seat in The REal Circle, the weekly mastermind community. First call free, $77/mo founding.

Complexity has to earn its keep

Creative financing is not a trick for buying property you cannot afford. It is a way to solve the seller’s actual problem while keeping your own risk visible. If a structure only works because it hides leverage, it is not creative, it is fragile.

The test I apply is simple: can I explain this structure in three sentences to a partner, a lender, and my own attorney, and does each of them still say yes? If the answer requires a diagram and an apology, the deal is too clever.

Cash
simplest, most expensive to you
Seller carry
solves price with terms
Subject-to
highest risk, needs counsel
Partnership
solves capital with equity

The structures I actually use

StructureSolvesWatch for
Seller financingPrice gap, tax timingSenior loan transfer clauses
AssumptionBelow-market debtLender approval and fees
Master lease with optionControl before capitalWho holds insurance and capex
Equity partnershipCapital and skill gapsWaterfall defined in writing
EarnoutUnverifiable numbersClear measurement and dispute path

The checks that keep it honest

Before you sign anything unusual
1
Read the existing loan
Transfer restrictions and additional-debt clauses kill more creative deals than sellers do.
2
Get counsel who has done this
Not a generalist. Someone who has papered this exact structure in this state.
3
Write the default path
What happens if you miss a payment, if they die, if the property burns. Silence here becomes litigation later.
4
Run title and insurance normally
Creativity in structure, never in diligence.
5
Model the downside first
If the structure only survives your best-case rent roll, you have found the problem.

A clever structure on a deal with no margin is just a slower way to lose.

Why sellers say yes

Because you solved something. A seller who wants full price but needs income takes a note at a fair rate. A seller worried about a one-year tax hit spreads the gain. A tired owner who cannot document their own books takes an earnout tied to collections. In each case both parties can say out loud what they got, which is the mark of a structure that will actually close.

Red flags in my own deals
I cannot explain it simply.
The upside requires everything to go right.
The paperwork is being done by whoever is cheapest.
Nobody has written down what happens on default.
I am excited about the structure rather than the asset.

How I decide when to use one

Creative structure is a tool for a specific problem, not a default. If a deal works with a conventional loan and a normal down payment, I use a conventional loan and a normal down payment, because simple debt is easy to refinance, easy to explain to a partner, and easy to sell later. Complexity is a cost I pay only when it buys something real.

The things it can buy: a seller who would otherwise not transact, below-market debt I could never originate today, control of an asset before I have the capital to own it, or tax treatment that makes the number work for the person on the other side. Those are worth paperwork. Buying something I cannot afford is not on that list, and every disaster story I have heard in this space starts there.

One more filter. If the structure requires the seller to trust me more than the documents protect them, I will not do it, because the day something goes wrong that trust becomes a lawsuit and my reputation is the asset I actually cannot replace. Structure it so that both sides are protected even if the relationship sours.

The REbuild, a business builder's operating manual by Chris Kirkman
The book behind this essay
The REbuild

456 pages of the systems I actually run: the Daily Three, the Deal Machine, the 90-Day Month, 31 worked formulas, and 53 fillable worksheets. Web, PDF, print and Kindle, and every future edition free.

456 pages 31 formulas 4 editions
Get The REbuild · $39.97 Read the free edition →
Free forever
The Minute Underwriting Calculator

NOI, cap rate, DSCR, cash-on-cash and a five-year pro forma in about a minute, with a plain Bad, Good or Stellar verdict. The same model I run on every deal.

Run a deal free
Chris Kirkman
Chris Kirkman

Operator: self-storage, apartments, restaurants. Author of The REbuild (456 pages, first edition September 1, 2026) and host of Stating It Real. The whole story →

Want these applied to your actual deal?

The REal Circle underwrites members’ real deals every week. First call free. $77/mo founding, locked for life.

See the room →